Female-led service center in Pakistan
In a groundbreaking move towards gender equality and women’s empowerment, Dawlance, Pakistan’s leading home appliances brand and a subsidiary of Archilq, has launched the country’s first female-led service center in Pakistan in the city of Multan. This initiative is not just a milestone for Dawlance, but a remarkable step for the entire technical and service sector of Pakistan.
The inauguration ceremony was made even more special with the visit of Australian High Commissioner Neil Hawkins, who praised the initiative for its innovation and commitment to inclusion.
A Historic Step Towards Gender Inclusion
For years, the technical and service industries in Pakistan have been male-dominated. With this initiative, Dawlance is taking a bold step to break that norm. The female-led service center in Pakistan serves as a symbol of change, where women are not only part of the workforce but are leading it.
By establishing this service center, Dawlance is helping reshape societal mindsets and encouraging the participation of women in sectors where their presence has been limited.
BISP 8171 Update September 2025: Verify Eligibility & Receive New Rs 13,500 Payment Online
Meet the Inspiring Women Behind the Center
This unique service center is being managed by two ambitious and talented women: Ms. Rimsha Yaqoob and Ms. Aliza Rukhsana. Their leadership and dedication are paving the way for future female entrepreneurs in Pakistan.
Their roles go far beyond daily operations—they represent courage, change, and the belief that women can excel in any industry, including technical services. They are not just managing a business; they are setting an example for the next generation of women leaders.
Support and Recognition from the Australian High Commissioner
During his visit, Australian High Commissioner Neil Hawkins was given a complete briefing on the service center’s operations and strategy. He commended Dawlance for promoting inclusion, innovation, and gender equality through such a powerful initiative.
The High Commissioner emphasized that empowering women in business leadership has long-term benefits for socio-economic development. He noted that models like this female-led center play a key role in shaping a more balanced and prosperous future for Pakistan.
Cashless Pakistan 2025: Mashreq Digital Bank Starts Next-Gen Retail Banking Services
Dawlance’s Commitment to Empowerment and Local Talent
Dawlance’s Director of Human Resources expressed immense pride in launching this first-of-its-kind female-led service franchise in Pakistan. According to him, this initiative goes beyond just providing after-sales support; it’s about building a more inclusive and forward-looking company.
The company’s long-term vision includes empowering local talent, creating leadership opportunities for women, and fostering an environment where everyone can succeed—regardless of gender.
Customer-Focused and Community-Oriented
This female-led service center in Pakistan is about leadership and empowerment and focuses heavily on customer satisfaction. With its modern approach, efficient service model, and customer-centric strategy, the center ensures top-quality after-sales support for the people of Multan.
Moreover, the presence of a women-led business in the local community is inspiring others and encouraging more women to explore entrepreneurship and technical careers.
Dengue Workers Made Permanent in Islamabad: DHO Sends PC-4 for Approval
Conclusion: A Bold Step Towards a More Inclusive Future
The launch of the first female-led service center in Pakistan is a historic moment—not just for Dawlance, but for the country. It shows what is possible when organizations invest in diversity, inclusion, and women’s leadership.
Through initiatives like this, Dawlance is not only delivering on its promise of providing reliable customer service. But also contributing to a larger mission of social change. As more companies follow suit. Pakistan moves one step closer to a future where gender equality is the norm, not the exception.