Thu. Oct 16th, 2025
KP Culture & Tourism Authority Secures PASHA 2025 Gold Award for Digital Tourism Innovation

KP Culture and Tourism Authority PASHA Award

Khyber Pakhtunkhwa has made history at the KP Culture and Tourism Authority PASHA Award by winning top honors in the category of Public Service Transformation. Out of 1,633 organizations that showcased their digital platforms and applications, the KP Culture and Tourism Authority (KPCTA) emerged as the winner. This is not only a proud moment for the province but also a shining example of how digital innovation can transform public services.

How KP Culture & Tourism Authority Won the PASHA 2025 Gold Award

The Culture and Tourism Authority’s digital application stood out because of its smart features designed to make travel easier and more accessible. The app helps tourists explore KP’s scenic spots, book accommodations, and get reliable travel information all in one place. This user-friendly innovation directly supports the province’s goal of making tourism a driver for economic growth.

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PASHA 2025 Gold Award: The Competition and Its Importance

The PASHA ICT Awards are among the most prestigious technology recognitions in Pakistan. Every year, thousands of organizations compete for the title in different categories. In 2025, 1,633 entries from across the country were submitted, reflecting the scale and seriousness of the competition. Winning the PASHA 2025 Gold Award is proof that KP’s digital efforts are on par with the nation’s best.

Runners-Up: e-Sahulat and Dastak App

Along with the winning app from KPCTA, two other platforms were declared runners-up in the same category.

  • NADRA’s e-Sahulat is a digital service that connects citizens with government services at the community level.
  • KP IT Board’s Dastak App is a platform providing door-to-door government services, making it easier for citizens to access essential documents without long delays.

The success of these platforms highlights how Khyber Pakhtunkhwa is leading in digital transformation at the national level.

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Impact of the PASHA 2025 Gold Award on Tourism & Economy

Winning the PASHA 2025 Gold Award is not just an achievement for the government; it has real benefits for people and businesses.

  • Boost for Tourism: The award-winning app will attract more local and foreign visitors by offering easy access to travel information.
  • Support for Local Economy: Hotels, guest houses, tour guides, and small businesses will benefit from increased tourism.
  • Better User Experience: Tourists can now plan trips with confidence, reducing stress and improving satisfaction.

Leadership & Vision Behind the Success

This achievement reflects the vision of Imran Khan and the commitment of Chief Minister Ali Amin Khan Gandapur, who have consistently emphasized innovation, good governance, and public service reforms. The award highlights how leadership, when combined with hard work and creativity, can bring real change to people’s lives.

What’s Next After the PASHA 2025 Gold Award?

The Culture and Tourism Authority plans to take this success further by:

  • Expanding features of the app with more destinations and services
  • Adding multilingual options for international tourists
  • Partnering with local businesses to create job opportunities
  • Training young professionals in tourism technology and digital innovation

This ensures the project remains sustainable and continues to grow in impact.

Reactions and Praise for the PASHA 2025 Gold Award

The announcement has been met with widespread appreciation. Citizens, industry experts, and government officials have praised the initiative on social media. Many have called it a turning point for KP’s digital future and a benchmark for other provinces to follow.

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Conclusion — PASHA 2025 Gold Award: A Milestone for Digital KP

The PASHA 2025 Gold Award won by the KP Culture & Tourism Authority is more than just recognition — it’s a symbol of progress. It proves that with vision, innovation, and leadership, provinces like Khyber Pakhtunkhwa can lead Pakistan into a digital future.

This milestone is expected to boost tourism, strengthen the economy, and improve people’s quality of life. For the people of KP, this award is not just a trophy, it is hope, pride, and a promise of a brighter, more connected tomorrow.

خیبرپختونخوا کیلئے بڑا اعزاز

کلچر اینڈ ٹورازم اتھارٹی نے PASHA 2025 میں گولڈ ایوارڈ اپنے نام کر لیا۔
پاشا 2025 کے مقابلے میں ملک بھر سے 1,633 اداروں نے اپنی ڈیجیٹل ایپلیکیشنز اور پلیٹ فارمز پیش کیے۔
ان میں خیبر پختونخوا کی یہ کامیابی ’’پبلک سروس ٹرانسفارمیشن‘‘ کے میدان میں ایک درخشاں مثال بن کر سامنے آئی۔
اس کے ساتھ ہی نادرا کا ای سہولت اور خیبر پختونخوا آئی ٹی بورڈ کا دستک ایپ رَنر اَپ قرار پائے،
جو قومی سطح پر ڈیجیٹل جدت کے فروغ میں خیبر پختونخوا کے قائدانہ کردار کو مزید اجاگر کرتا ہے۔
یہ سنگ میل عمران خان کے ویژن اور وزیراعلیٰ علی امین گنڈا پور کی قیادت میں محکمہ سیاحت کی جدت و محنت کا واضح اعتراف ہے۔

By Agahi

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